Artwork Tips
How to Send your Artwork
Digital Files
Simply send your proposed artwork files, along with any specific instructions, through to your dedicated Account Manager's direct email address, this will be detailed on all your correspondence from your initial quotation.
Artwork proofs will then be supplied back to you via email in PDF format, ensuring you can see exactly what we will be producing for you prior to your final sign-off and approval. This will allow you the opportunity to make any final adjustments if necessary, and provides you with that all important peace of mind - it's that simple!
Accepted File Types
Our Artwork Studio have years of experience and can work with almost any form of artwork, either via email or mailed hard copy. Simply send us what you have and we will ensure that everything gets sorted. Please bear in mind though, in order to keep your order moving as quickly as possible, we do prefer to receive artworks as vector based files.
Please note: Simply changing the file name to a vector file extension for example .eps or .ai does not inherently change the actual file format. If you are unsure, simply give us a call and we will talk you through it!
Preferred Vector File Types:
- PDF (Adobe Acrobat)
- - Embed the fonts used or export as generic .eps
- AI or EPS (Adobe Illustrator)
- - Convert text to outlines, embed any linked images
- CDR (Corel Draw)
- - Convert text to curves
Full Colour Artwork
Resolution
Your file must be at least 300 dpi high resolution or saved as a vector file. If your image is below 300 dpi, please do not simply increase the resolution. This will result in a very blurry, pixelated image and as such the end product will look poor. Ideally for full colour artwork your file will be 300dpi or higher at exactly the size it will be on the product when printed.
Bleed
The bleed area runs along the edges of your document. You will want to extend any background image or colour all the way to the edge, and slightly beyond it, we would suggest by around 5mm, this will prevent any white borders from showing, especially where products such as paper based products require trimming during the production process.
Web Images
When images are taken directly from an internet website, they are typically 72dpi. This resolution is not high enough for printing purposes. You may also run into copyright restrictions when using web images and therefore we do not recommend using these in your artwork. The only exception to this would be if the image was purchased from a stock photo website at a large resolution and you have understood and agreed their useage rights of such an image.Pantone Colour Chart
The Pantone colour matching system is created to enable designers to select their preferred colour(s) and describe these as a number (the PMS number) to their appointed printers, who will have appropriate inks to reproduce the required colour as accurately as possible.
With promotional gifts GoPromotional use the same colour chart, however it is important to stress that due to the wide range of materials gifts are manufactured in (metal, plastic, fabric, pvc, earthernware etc.) we cannot guarantee a pantone match although we always endeavour to get as close as possible.